What should be the main considerations when a Digital Marketer selects his laptop?
- Smaller size
- Stylish looks
- Fast bootup
- Battery backup
- Processor speed
The laptop should be lightweight
Unlike a Software Developer, a Digital Marketer always moves around. Since it is a creative job he will always be on the lookout for inspiration.
A short chat with a colleague may give him the idea for the next social media post. In such a work mode heavy laptops are not at all advisable.
The laptop should be compact in size
A Digital Marketer will have to travel a lot for meeting new clients and existing clients. Most of the meetings are scheduled in short-notice and there will not be much time to be wasted arranging things.
Keeping this in mind, the laptop should be travel-friendly. It should be small enough to be easily put in a sleeve or the office bag. You should be able to handle it just like doing with a slightly bigger tablet.
It should look stylish
Marketing is a colourful job and being trendy and presentable is important for winning the way forward. Just as you being good-looking, your laptop should also look swanky. It should capture the attention of your clients in the meetings.
If fortunate, it will pave way for initiating a casual chat with your prospect and can grow the relationship. All this will have indirect positive effects on the business.
It should boot up fast
Imagine you met someone who is capable enough to give you a big business at the airport, cafe, or transit. He may not ask you for your portfolio. But it is necessary for you to show it to him to win the business.
You are telling him: “Just a sec, I will show you my portfolio.” and opens your laptop, presses the power button.
How long do you think he will wait for your laptop to boot-up?
Definitely, not for long. If you waste his time he might get irritated too and that is going to be disastrous.
Have you ever been in such a situation?
It’s just so pathetic and I perfectly understand that.
In order to avoid such a situation, the only thing to do is to carry a fast booting laptop with SSD storage type. Laptops with SSD or Flash memory storage are the fastest loading ones. Go for it without thinking twice if you are a Digital Marketer.
Good storage capacity is an important criterion for the laptop as far as Digital Marketers are concerned. Yes, we all use cloud storage and portable disks these days, but when there are requirements to store high-quality videos and graphics animations in order to work on it, laptop storage capacity is important.
We are living in the 4K era and video file sizes are never going to decrease. Raw files need to be stored in the system for working on it further. Animated video files also come in huge sizes eating up all the storage space. It is always advisable for a Digital Marketer.
A Digital Marketer can never compromise on the display quality of his laptop. The visual contents he generates have to be transpired in full intensity to his clients during demo sessions. Nowadays, clients are becoming more and more interested in reviewing the attention-to-detail of your work.
There is only one way to impress the client and that is to give him the best output. Deliver your presentation, demonstrate your work with full confidence aided by a screen that sheds light on to the minutest detail of your creativity. Your client will be truly impressed. You will definitely earn their appreciation.
When we talk about the best laptops for digital marketers, the durability factor can never be avoided. Digital marketers are always on the run for back-to-back meetings, especially if you are a freelancer. In the fast life of a Digital Marketing Ninja, there can be situations where his laptop falls on the ground.
Your laptop should not break because it contains your life’s work in it. Next day you have a presentation at your client’s office and can you afford to lose your laptop?
Your laptop should be durable enough to bear stress and impact. It should not break if it falls down or if someone sits on it. In a joyful, creative work environment, filled with positive energy, you may take things casually a bit and keep your laptop on your seat and not on the table. You cannot blame a fellow worker if he or she sits on your laptop thinking that it was an empty seat.
So go for a laptop that is highly durable.
It is not practical to carry the laptop charger and wires everywhere you go. Long battery back-up is important for a Digital Marketer’s laptop. It should at least have the battery rundown time of 10 hours.
This will avoid your laptop from getting shut down during a meeting, presentation, or quick demos. Digital Marketers work even during travel. Nowadays we have charging ports available everywhere, but you may not want to keep your laptop plugged in for longer periods.
Considering the factors mentioned above it is highly recommended to buy a laptop with super battery back-up.
If you are a Digital Marketer who also works on your designs yourself, your laptop should possess a good dedicated graphics card. A powerful graphics support is required to render high definition graphic designing.
It is ideal to have a dedicated graphics card rather than having an onboard one. Onboard graphics will eat up the RAM capacity of your laptop and will negatively impact the processing power.
Processor speed is also a major consideration while choosing a laptop for digital marketing. In order to work with heavy software bundles like Adobe Photoshop, Adobe Illustrator, Video editors etc. your laptop should be equipped with high processing power.
You may also want more than 10 browsers open and loaded simultaneously and switch through multiple browsers logging in/out various social media channels. Your laptop’s processing power should be good enough to support all such activities.
Unlike Software professionals, Digital Marketing professionals are not earning huge amounts of revenue. Most of the successful Digital Marketers are into consulting and do not have the security and certainty of getting a monthly salary.
Financial constraint is never an excuse for not being able to buy a good work tool. If you don’t buy the best work tool, chances are that you will go to poor from broke. So getting the most important features at the best price is important in this situation.
Here are my picks for the best laptops for digital marketing in 2020.
|DELL XPS 13 (7390)||Razer Blade Stealth 13||HP Envy 13||LG Gram 15Z990||Apple Macbook Pro 13-inch|
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