AIDAA – Digital Marketing Funnel Formula

Most digital marketers will tell you that digital marketing sales funnels utilize a 4 or 5 stage funnel following the AIDAA formula. 

  • Awareness
  • Interest
  • Desire
  • Action
  • Advocacy

Each letter of the formula represents a stage throughout the digital marketing funnel. In order to convert a visitor into a customer who is an advocate for your brand, you have to nurture them from the time the enter the funnel until they become a customer.

With that said, not every person who enters your digital marketing sales funnel will turn into a customer. However, you can greatly improve your odds utilizing this formula to establish a lasting relationship with the prospect.


Brand Knowledge or brand identity describes the ability of the customer to recognize the brand under various conditions. Brand awareness is a component a brand recognition and brand recall. This capability can help the consumer understand what products or brands they’re referring to in their purchasing decisions. Despite the increasing competitiveness, brand awareness has dominated the competition and has increased to a high degree in this segment. To ensure the success of a product or brand in the market, awareness levels must be managed throughout the product life cycle – from product launch to market decline. Increasing company awareness has been used since 2000 to improve revenue. These levels have since gone upward.


Most sales professionals skip the first stage in the sales process. People shouldn’t be allowed to have a buying decision and never want to hear what your customers want to hear it. There are many ways to take care of your customers and educate them while engaging them with a campaigns that delivers more results. Clients want others to know who is watching them and who cares what the customer feels. – So listen more and talk less. Engage customer participants in process – your chances of moving from ‘No’ to ‘Yes’.


Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will make him act. By this stage, you should have introduced yourself, probably got warm with the customer, you would have probed and by now you should know which of your products from among your portfolio your prospect may buy. and here’s what you do. Hit the button again and again.

If for example you are selling laptops or diaries or any product, and the prospect likes one sample. Just keep the sample in front of him and keep on talking to him. The sample along with the things you are telling him will create a desire in the minds of the customer subconsciously. Even if the call doesn’t get closed on the spot, the customer is most likely to refer to you whenever he needs the same product.


At the bottom of the sales funnel, the customer acts. He or she purchases your product or service and becomes part of your business’s ecosystem. Just because a consumer reaches the bottom of the funnel, however, doesn’t mean your work is done. Action is for the consumer and the marketer.


After loyalty has been firmly established, a customer may be moved into the advocacy stage; however this is the most difficult transition to make. Loyal customers will share their affinity for a product when enticed to do so with points, rewards, and other forms of compensation for their patronage.

Last modified: November 18, 2021



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