Get more visibility using viral ad videos
Videos are the best form of Ads for digital marketing these days. You can create a video easily for your product or service and publish it in Social media. There are a number of user-friendly online video making tools available. The Social Media platforms give more priority to videos than images when it comes to getting maximum reach. Your posts will reach more audience if you put a video instead of an image. The audience engagement is also high for videos.
Facebook Marketing has a dedicated campaign objective in Ads Manager for increasing Video Views. Google Ads allow your videos on YouTube to be used as Video Ads and reach your customers.
Let’s see how to make a video easily. We will also find out how to make your ad videos go viral.
How to create watermark-free videos for FREE?
I will show you how to create professional video Ads quickly using www.kapwing.com. You can use these videos for your social media ads.
Go to www.kapwing.com
Sign Up with your email
Go to your Workspace
Click New Project
Select ‘Start with Studio’
Upload your image or video or Start with a blank canvas
Studio with uploaded video
Right Menu – Trim, Adjust, and Crop options
Add text (e.g. I want to show this content first)
Add another text (e.g. I want to show this content second)
Adjust the timeline for each text element
Click Upload to upload your Logo / Image overlay
Publish your Ad video
The power of social media LIVE Broadcast
Have you tried running Video Views Ad Campaign on Facebook?
It is a campaign dedicated to promoting your ad videos. Facebook will try to get maximum views for your video according to the budget you have allocated.
Next time, try to do a Facebook Live, and then Boost to reach more audience. For 50% of the money you spend on a normal Video Views Ad campaign, you will get 5x views for your Live Broadcast.
Same is the case with any other Social Media channel.
Live stream pre recorded videos
All Social Media platforms give more priority to LIVE Broadcast Videos than normal Video Ads. But, it may not be possible for Businesses to come up with well planned, neatly curated LIVE Broadcast sessions frequently. The solution is, make a pre-recorded Ad Video and Broadcast it LIVE on Social Media Channels. You will get maximum mileage out of this marketing activity by spending less.
The best way to get maximum number of views for your video ad quickly is to serve the Ad on to multiple platforms simultaneously. Manually doing this task limits us to serve the video on to just 3 or 4 platforms. Here is a tool that can help you LIVE Broadcast your pre-recorded Ad Videos to 40+ Social Media Channels simultaneously.
Go to https://onestream.live/
Sign Up for FREE with your email
Add your social media account
Go to the Accounts tab on the left menu and click the Add account button.
Select the platforms you want to live stream your pre recorded video. For e.g. Facebook Page.
Select the Facebook page and connect to OneStream.
How to make your ad videos go viral?
Click the New Stream button at the top left.
In the New Stream page, you can:
- Upload a pre recorded a video
- Record a new video
- Select a video from previous videos
- Upload your video from DROPBOX
- Upload your video from Google Drive
- Upload your video from ONE DRIVE
Once the pre recorded video gets uploaded, the thumbnail will be displayed.
Enter a title for your pre recorded video.
Enter the description and tags for your pre recorded video.
Schedule your Live Stream.
Choose your Social Account from the list. Click the ‘Schedule Stream’ button to schedule the live streaming of your pre recorded video. Make your ad go viral. Godspeed!